International markets are an extremely lucrative market for firms that are looking to expand. To be successful companies must reach out to their customers and there’s no other option than to use the internet to communicate with them. But, the language and cultural barriers could pose an enormous threat for any business’s expansion. A report issued in 2014 by the UN’s International Telecommunication Union shows that the internet is a global market with more than 3 million active users. However, only 28% of them are English speakers.
This is why it is important for companies to make sure they promote multilingual communications through website translation. Here are some more benefits of using website translation:
1. English is not the Preferred language
85% of the internet users are fluent in languages such as Chinese, Spanish, Arabic, Portuguese, Japanese, Russian, German, English, French or Malay. A report from Common Sense Advisory in 2014 found that 72% of the internet users prefer sites in their own language.
2. More Revenue
Website localization helps boost the profits. Based on the Common Sense Advisory in 2014, 72% of the internet users are more likely to buy products when the content is in their own language. The creation of a multilingual website will ensure your business has a wider reach.
3. Boost consumer confidence in your products
A website that is in the language spoken by the user will boost his/her confidence in your services. This is due to the fact that they are more comfortable with the information. This helps create a connection between your client and you.
4. Improve the search result ranking
The services of a website translator can help you create an SEO (Search Engine Optimization) web page that is user-friendly and has a particular keyword strategy. This brings visitors to your website. The translation of your content and keywords can increase your chances of achieving a higher search result rankings and gives you more exposure. For this, you can take help from professional website translation and localization services (like ours). We are able to effectively meet your language requirements and needs.
5. Gain you a Competitive Edge
Based on a survey from 2011 conducted by European Commission, 90% Europeans visit a website in their language of origin. 42% do not purchase products even if the website’s language is not the same as their mother tongue. That said that, a multilingual website can ensure that you are ahead of the pack.
The translation of your website’s content into other languages can increase your customers and help your business grow. So if you are looking for an experienced website translation company and localization services, please feel you are free to contact us at any time.
For more information, please visit renaissance-translations.com/
