An excellent animation will not leave anyone unimpressed. It captivates the attention of viewers it entices and makes people take note of what a company is saying. In this post the motion designers of our team reveal the advantages of an explainer video to businesses. Are you curious to know more about how animated videos can increase brand recognition and boost sales? Read on!
It’s a powerful attention Getter That Makes Your Content Seen
The video is definitely an extremely captivating forms of content available on the web. Since the beginning of time people have been enjoying entertaining themselves with visuals. Videos that are animated for business communicate a marketing message more effectively since they entertain simultaneously.
Whatever way you choose to use animation in your advertising or on a site, or in email messages that you send to customers, or even as an announcement of the event coming up most likely the audience won’t be able take their eye off the screen until the film is over. It will make them listen to what your company’s message is to them. A well-crafted message from your brand often will result in an increase of leads and sales, which is among the biggest explainer videos advantages for your business.
This universal Type of Content is Suitable for Anywhere in your Sales Funnel
If you choose to incorporate an animated video at either the highest point of the sales funnel, aiming prospects who are not yet in your funnel, or at the bottom to keep and entertain current customers, it can bring good results across the board. To utilize video marketing to its fullest potential it is important to determine the weak spots within your sales funnel and implement the animation in those areas. Don’t miss the chance to increase sales by using the benefits of animated videos that explain!
Your website may not have enough the traffic needed to create new leads. In this case, you should use videos to draw the attention of your audience and encourage them to visit your site. Perhaps the ROI has recently decreased and you have to use animation in your ads to boost sales.
This Creative Video Helps Rank Higher on Google
According to the VNI International IP Traffic Forecasts and Services Adoption Outlooks 2017-2022, which was created by Cisco in 2022, the video content will comprise up 80 percent to 80% of traffic, up from 67 percent in 2014. The video will stop being an integral component of a marketing strategy and will be becoming more frequently employed as an independent marketing tool because of its capacity to create engagement. It will become (or has already been) an SEO trend that increases website traffic.
Additionally, in addition to the other advantages of explainer videos, the animated format helps users stay on a site longer. In contrast to images or text copy (that is usually scrolled) it takes longer to view. Most of the time, Google recognizes the content as being more valuable when people spend more time on a page than they do on the average. Therefore, it increases the rank of the ranking of this site in results for searches and gives it the possibility to increase visitors.
A video that explains how to sell is a great way to do so without Selling
What are other advantages of explainer videos? When creating an explainer video for companies, usually, they have three main goals explaining things to their customers as well as to inform and to entertain their audience. Selling isn’t even in the top three objectives. It may sound odd, but it is not. An explainer video can be a very effective selling tool.
There’s no need to state explicitly that your company’s image could seem to be the most suitable choice for customers. By creating videos with animations that show clients how complicated systems work or assist them in understanding how to use a specific product, you can show that it is concerned about its customers and aims to make them feel relaxed in their interactions with the company. This keeps the customers more loyal, which makes them more inclined to purchase products offered by your business.
Explainer video production breaks down complicated concepts into simple scenes
Cybernetics. Nanotechnology. Artificial intelligence. There’s no subject that can’t be tackled and explained through the medium of an animation. One of the best benefits of animated video is that we can learn more efficiently when we’re having enjoyable while learning. The animation can help businesses simplify complicated concepts into simple pictures and scenes that make the information easier to comprehend.
We can look at this from a psychological perspective. As per Nielsen Norman Group, only 10% of people are able to recall the information they have heard. However experts at Frieze claim that our perception of visuals is 80% memory and 20 percent of input comes through our eyes. It is a proof point that the right information-carrying visuals could aid companies in communicating with their customers more effectively.
Here is one of the primary benefits of animation is that you can observe how complicated ideas can be conveyed in a way that is easy to comprehend in this animated short video on the ZOA Data Exchange Service which we designed to promote Swiss Fin Lab.
Animation can bring excitement and interest to your Subject Matter
What are the other advantages of animation? Animation has the ability to convey emotions. To communicate emotions more effectively the illustrator magnifies the effect of the image and makes the message more vivid and distinctive.
Furthermore, the video communicates with human emotions on different levels of awareness because it typically combines audio and visual components simultaneously. It gives viewers an emotional and visual appeal that allows a brand to connect with their viewers on a deeper level.
It’s easy to share and makes information fly fast Through The Web
People are prone to sharing exciting content with their families and friends, but it is also a form of innovative advertising. There are Facebook communities that see the most creative and engaging ads as art works and send them to their followers. Therefore, engaging animated videos that are used for advertising are not just more effective at converting, but can also be shared by other users through social networking.
Other benefits of animated videos is that the videos that explain complicated concepts of a particular field can be widely distributed through the internet by experts (and specifically by experts) who are involved in this field. Naturally, if viewers enjoy what they see, then they will often focus on a company that provides it. It increases the visibility of a brand and increase its recognition. These is as important to business as conversions since they form the basis of the future success of the business.
Increase the value of your Company With A Animated Explanation Video
A great animation is not just visually appealing content that aids in explaining complex details and convey the message of your company, but it also showcases your brand’s distinctive personality and elevates interaction with your customers to a new height.
The emotional connection that a company’s interaction with its customers brands that are memorable. It makes a powerful image, builds the loyalty of a brand and attracts repeat customers. And that’s one of the most significant advantages of animationit is a powerful combination that creates the foundation for a thrilling growth and development of your business.
What are the advantages of animation?
The advantages of animation are endless. Animation is a crucial element in all modern web-based resources, and is often linked to the way users interact with the website. By using interactive animated elements, you are able to influence the behavior of your users and offer them expected solutions. A well-crafted, competent animation will delight the eyes and ensure an increase in conversion.
Why is animation vital?
The benefits of animation aren’t limited to stunning visuals or high rate of conversion. animation is essential as it lets us create stories and communicate ideas and emotions in an unique, easy-to-understand manner that young adults and children can comprehend. Animation has brought people from all over the world by bringing people together in ways that film or live-action films at times cannot.
Why do we need explainer videos?
Video explainer tutorials are the most effective way to present a complex concept or subject in a simple and easy manner. This could be a short description of your service, product or business. It’s an easy entry point for those who don’t be aware of your brand.