Television advertising was the domain of large companies and global brands, but the times have changed and putting your name on TV has never been easier or more affordable!
Despite the massive digital revolution that has made streaming information more easily accessible before in the form of streaming and social media platforms, traditional television is an essential source of information and entertainment for a vast majority of viewers throughout the UK and around the world.
In the year 2020, the television business across the United Kingdom made roughly 16.27 billion pounds, with the median daily time of viewing being around 192 minutes per household. Within the UK, 8.48 million TV households bought the Sky TV package in 2019 as well as nearly 4 million people subscribed to cable.
With these figures with in view, it’s now up for marketers to ensure they make the most of the potential of modern television advertising, and the countless advantages it offers for businesses. As a specialist partner to Sky AdSmart, our team assist businesses from the initial stage to the media placement, whether they’re a company of thousands or a one-man band!
TV advertising isn’t just for multinational brands
Our clients often contact us with requests for animated television ads, under the impression that only the most powerful companies with the highest budgets can afford the kind of advertising that produces a stunning ROI. They’re always amazed when we inform them that this isn’t far off the mark!
Naturally, a higher budget means a larger number of viewers, and an increased conversion rate however, that does not mean that smaller and mid-sized companies won’t profit from putting their ad on television for a more affordable cost!
Let’s examine the advantages and benefits of putting money into TV advertisements to promote your business
1. You can reach a greater reach a larger
The UK Parliament has reported in their statistics on TV license fees that 95 percent of UK households had a TV in 2020. That’s an astounding 27 million homes across the nation. This is 27 million eyes that are able to see your commercial when it airs on TV. Based on the products or services, just some of these eyes could actually be the target audience. This is why a fantastic service such as Sky AdSmart comes in handy to cut down those numbers. But more on targeting later.
2. increase the credibility of your brand
In the past, it was the domain of large corporations and international brands, television advertising has created a feeling of established and also success. What we mean is that brands that are featured on television tend to be viewed as reliable, legitimate and extremely successful. When you invest in a television advert, you’re presenting your brand in the same light, and therefore reap the same benefits from your customers.
3. Get the most return on investment from your media
When it comes to deciding the best way to use your marketing budget most of the time, it does not is a matter of choosing the campaign or platform which will provide the effective return on investment. When properly implemented the tv advertisement will effectively utilize your marketing budget by increasing the ROI of your campaign for just a tiny fraction of the cost.
Utilizing a service such as Sky AdSmart, for example it allows advertisers to pay per view, meaning that each time a person ignores your ad and does not have to pay. Along with increasing effectiveness and engagement and ensuring that each penny you spend was effectively spent and is exactly where you wanted it to be.
4. Better target
We’ve touched briefly the topic of targeting in both directions to reach a wider market and getting the most return on your advertising However, television’s real effectiveness in targeting goes more deeply into your audience than you may believe. Looking at the partners we work with, Sky AdSmart, we find their placement of media giving businesses and marketers the possibility of directing their advertisements down to specific criteria such as gender, age income and geographical locations as well as the postcode region.
We’ve previously talked about how television advertising lets you get a wider population, but large portion of this audience might not be exactly who you’re trying to reach. This superior TV targeting totally eliminates that aspect however, it is still ensuring that any money you spend in launching an ad for TV is effectively spent.
5. Reuse and localisation of animated adverts
Animation and visual marketing assets, particularly, are excellent tools for localisation. Animation can break down barriers to communication and is able to be developed completely from a computer, which is incredibly beneficial for those who want international marketing, reaching an even larger audience.
The investment in an animated advertisement is also extremely cost-effective since it can be easily edited to keep the same style and feel, regardless of your company, campaign, or message for marketing alters. Animation is a digital asset that’s extremely adaptable when it comes to repurposing material on various platforms. This is why it’s considered to be a more sustainable method of marketing via digital media than traditional films.
If you imagine an animated commercial you may be thinking of an animated cartoon, but that’s not the full potential of animation. Imagine you see a vehicle in a commercial driving along a beautiful highway within the Italian countryside. This entire sequence probably was a huge expense to shoot but what if producers want to change the color of the vehicle from red to grey? That’s where the incredible power of CGI are in. Animation allows you to alter the smallest of details without needing to reshoot or film.
South West Film
10 Victoria St, Redcliffe, Bristol BS1 6BN
0117 256 5997
southwestfilm.co.uk
