Have you heard that when shoppers are satisfied with their shopping experience, their spending increases by 40 percent! People keeping track of (footfall) is an essential aspect in gaining information and understanding the factors that contribute to this positive experience for shoppers. Variables like the efficacy of promotions or staffing strategies, as well as optimization of physical stores all impact the customer’s experience. The conversion of these data into helpful and useful actions can assist you in improving your store’s performance as well as increase profit. A reliable system for people counting is standard practice in the retail industry, therefore it’s crucial to not be out of the game!
The Benefits of Footfall Data for Retailers
The benefits of footfall information for retailers could be divided into four main specific areas of interest:
The optimal staff allocation
People counting systems can help you to optimize staff planning and daily tasks by determining the right amount of staff needed to attend to customers, and deliver exceptional customer service. There is an effective relationship between improving customer service and increasing sales. Retailers will receive insights on the number of employees needed during holidays and the efficiency of staff in peak and non-peak hours and also being able to create and evaluate accurate forecasts. Additionally information, it will help improve the financial structures that ultimately increase the profitability of your business.
Sales Conversion
Retail people counting systems can help retailers assess their ability to increase profits and sales. Analyzing revenue isn’t a sufficient method to evaluate this. Looking at the ratio of traffic to sales is a more efficient and efficient instrument. This will show that stores that offer the highest quality customer service will have a better conversion rate. The missed opportunities are made more visible and it is also possible to evaluate the performance of different retail stores. The data on customer traffic quality allows to examine the ways that consumers shop and determine the validity of sales performance during different time frames within each of the retail store.
Marketing Campaigns Performance
Footfall data can be used to quantify and measure the impact marketing strategies make. The analysis of this data will allow you to comprehend factors like the frequency of new and return customers, whether the target customers are present or not, the ROI, conversation rate and so on. In the end, it will help retailers make better budgeting choices during the process of designing future marketing campaigns.
Understanding Customer Behaviour
To distinguish yourself from other retailers, using the behavioural analysis of footfall gives you insight into various aspects such as the length of time customers stay in the store, the popular routes that shoppers take in the store, the optimizing product placement, wait periods and much other. Making these insights into useful reports allows you to identify ways to improve the efficiency of your store.
What is the best way to count your retail store?
We employ a variety of people-counting devices to count at your retail store. It could be in your retail store, near the entry point, or even in your shopping center or any other commercial area. After we’ve talked about your requirements and desires and requirements, we adopt a non-technological approach to help you understand what’s happening at your place of business. We understand better than anyone else that every place is unique and requires a specific approach and the right device (suited to the particular area/height circumstance).
